Marketing Content Analyst
About Sigicom
Sigicom, established 1981, is a leading manufacturer of measurement equipment technology, working with large customers with our products to offer a complete solution for remote construction site monitoring, measuring vibration, noise, dust, and geotechnical impacts on nearby communities. This type of monitoring is often required, but also helps companies manage risks and work more efficiently.
Sigicom is headquartered in Stockholm (SWE) with offices in Lyon & Caen (FRA), Horsham (UK), Ottawa (CA), and Fort Collins, CO (USA), Copenhagen (DK) and Utrecht (NL).
For our HQ in Älvsjö, Stockholm, we are now looking for a proactive and data-driven Marketing Content Analyst to join our growing marketing team. In this role, you will be the go-to person for analytical insights into the effectiveness of our communication, and will plan, execute, and optimize communication on our external platforms, blending creativity with performance analysis.
The Role
This role is perfect for someone eager to develop personally, contribute to the team, and take on diverse projects—from inventorying event materials to brainstorming and executing large-scale campaigns.
Key Responsibilities:
- Measure and report digital marketing performance (including SEO) to assess KPIs using tools like Google Ads, Google Analytics and Linkedin Analytics.
- Identify trends, target audiences and insights to optimize campaign performance and website traffic.
- Initiate and test new channels and/or content to drive user engagement and reach.
- Plan, create and publish digital marketing activities and campaigns, across multiple channels, including social media, websites, printed and digital ads (organic and paid).
- Stay updated on digital marketing trends and best practices, integrating them into content planning and communication efforts.
- Drive projects individually and as part of the Marketing team.
The Profile
- Bachelor’s degree or equivalent in Media, Communication, Marketing or another field relevant to the role.
- Strong analytical skills and experience tracking content- and campaign performance, as well as proficiency in SEO.
- Creative approach and a willingness to experiment with new ideas and test theories.
- Fluent or native level English and Swedish (written and spoken). Additional languages such as German, French, or Dutch are a plus.
- Skills in technical writing, or an interest in technical fields is a plus.
- Basic video and image editing skills are a plus.
Our Employer Brand
We are a Swedish company located in seven countries, we believe in diversity, inclusion, and a healthy work/life balance. And although we are in different locations, we are ONE team.
Our HQ in Stockholm has large, open space and lounge areas; newly renovated to provide a modern work environment to our amazing team.
We have supported our customers for over 40 years, and we continue to be a global industry leader.
Please note that we will not be able to start processing applications until week 2 2025 due to Christmas vacations, thank you for your patience regarding our response time.
We look forward to your application!
- Department
- Marketing
- Locations
- Sigicom AB - Sweden
- Remote status
- Hybrid Remote
About Sigicom
We are an independent and privately owned company with focus on providing the most cost efficient equipment for remote monitoring of environmental disturbances from infrastructure projects.
Our head office is in Älvsjö, just south of Stockholm, and this is where most of us work. We also have offices in France, UK, Denmark, the Netherlands, Canada and the USA.
Marketing Content Analyst
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